pastaRAMEN’s appearance on FOX 5’s Good Day New York marked a major milestone in the brand’s evolution from invite-only pop-up to nationally recognized culinary movement. The segment showcased the restaurant’s Japanese-Italian “Wafu” concept and the energy of its pop-up dining experiences, anchored visually by MediaScher’s video work.
The Power of Broadcast-Level Brand Stories
Being featured on a top New York morning show puts a brand in front of a highly engaged, regionally influential audience at scale. When that spotlight is powered by cinematic visuals, it transforms a standard TV mention into a memorable story that viewers recognize, share, and search for long after the segment ends.
How MediaScher Captured pastaRAMEN On the Road
Before the Good Day New York spotlight, pastaRAMEN built momentum through a series of intimate, invite-only pop-ups that stretched from Montclair to major culinary cities like Miami, Seattle, Los Angeles, and SoHo in New York City. MediaScher was there throughout that journey, crafting a visual narrative that followed the brand from city to city and kitchen to kitchen.
- Montclair: Where pastaRAMEN’s brick-and-mortar home base took shape and the speakeasy-style, reservation-only aura began drawing national attention.
- Miami, Seattle, Los Angeles, SoHo and beyond: Pop-ups that sold the experience as much as the menu, each one adding new textures, locations, and guest reactions to the brand story.
By documenting each stop, MediaScher built a cohesive, travel-like narrative that could later be distilled into a broadcast-ready hero video.
What Made the Featured Video Segment-Ready
What made the featured video segment-ready was the way it was conceived and crafted to already feel like broadcast television: dynamic, polished, and full of motion that instantly draws the viewer in. Each frame works hard to communicate what sets pastaRAMEN apart in just a few seconds, from the Wafu-Italian plates to the speakeasy-like energy of its dining rooms. The storytelling starts in the framing itself, with tight shots of steam, plating, and textures that translate warmth, craft, and craveability, paired with genuine guest reactions that reinforce the sense that you have to be in the room to fully understand the experience.
MediaScher’s Video Production Framework
Behind that Good Day New York feature is a repeatable video production framework that MediaScher has refined specifically for hospitality and restaurant brands. It begins with discovery and alignment: a deep dive into the brand’s origin story, culinary philosophy, and long-term goals, as with pastaRAMEN’s partnership with Montclair Hospitality Group, followed by clear decisions about where the content will live, broadcast, social, web, or in-venue screens, so the right deliverables are planned from day one.
On-location, the team maps out must-have shots in pre-production, from hero dishes and chef moments to guest reactions, interiors, and brand signatures, then deploys agile crews who can move smoothly through tight kitchens and live-service environments without disrupting guests. In post-production, editing balances cinematic pacing with the quick-hit tempo that TV and social demand, while color, sound design, and motion elements give every frame an ownable aesthetic that aligns with the brand’s personality.
From Segment to Ongoing Brand Equity
Media placements like pastaRAMEN’s Good Day New York segment are powerful because they do more than generate a single spike of attention; they demonstrate how the right content strategy can unlock ongoing opportunities across press, partnerships, and new markets.
For restaurants, hospitality groups, and lifestyle brands aiming to move from local buzz to national recognition, investing in strategic video is one of the most effective ways to stand out and stay top of mind. MediaScher partners with teams like pastaRAMEN and Montclair Hospitality Group to concept, capture, and edit content that is ready for broadcast, social, and everything in between, turning everyday service into assets that travel far beyond the dining room.
Ready to turn the next big moment into a story?
MediaScher will plan video production that not only impresses guests in the room but also carries the brand onto screens across the country.
Check our content creation services section for more!