Multi-Location Restaurant · Food & Hospitality
La Rosa Chicken & Grill
A 30-year-old franchise modernized — +4,704% total views in 90 days.
90-day results
Accounts Reached (90-day)
Profile Visits (90-day)
Total Views (90-day)
Local rank, all 11 locations (10-mi radius)
The Challenge
Founded in 1994 with long-standing success but an outdated website, minimal social media, and poor online visibility across 11 locations.
Our Approach
- —Fixed the front door first. An outdated site meant every search led somewhere that undersold the brand, so a mobile-optimized redesign came first — all 11 locations easy to find, order from, and explore, plus a clear path for franchise prospects.
- —Humanized a 30-year-old franchise. We shot original video and photography on location — the people, the food, the culture of each restaurant — and ran it through a consistent organic social strategy so the brand read as local rather than corporate.
- —Made all 11 locations findable. Location-specific SEO and keyword work took restaurants that wouldn't surface for “lunch near me” from a mile away into the top five within a 10-mile radius of every store.
La Rosa Chicken & Grill had something most restaurants would envy: a loyal following and 30 years of success since opening in 1994. What it didn't have was a modern way to be found. An outdated website, minimal social media, and weak online visibility were holding back a beloved franchise across 11 New Jersey locations. A new generation of diners was searching, scrolling, and ordering online — and a brand this established was nearly invisible in exactly the moments those decisions get made.
We approached the modernization as a fast, coordinated sprint built to respect the brand's heritage while dragging its digital presence into the present. The work started with a mobile-optimized website redesign so every search led somewhere worth landing. From there we ran a comprehensive social media strategy fed by original content, video, and photography, then layered location-specific SEO so each of the 11 restaurants competed for its own neighborhood rather than getting averaged into a single corporate blur.
The results landed inside 90 days. Accounts reached climbed +4,314% and total views jumped +4,704% as the content finally met the demand that was already there. Profile visits rose +157%, turning that surge in reach into a steady stream of people actively checking the brand out. Most importantly for a multi-location operator, all 11 locations ranked in the Top 5 within a 10-mile radius — local visibility that puts each restaurant in front of the hungry customers nearest to it.
A 30-year-old franchise now performs like a brand built for the way people eat today: easy to find, easy to follow, and easy to order from across every location. The legacy stayed intact; the discoverability got rebuilt around it. For MediaScher, La Rosa is proof that hospitality marketing isn't about reinventing a great restaurant — it's about making sure New Jersey can actually find it.
Video Production
Video content showcased each restaurant’s menu items, staff, and atmosphere, bringing the La Rosa experience to life online. By capturing authentic moments from each location, we helped tell the franchise’s story in a humanized way, encouraging social engagement and foot traffic.
Photography
Professional photography highlighted La Rosa Chicken & Grill’s signature dishes, welcoming environment, and dedicated staff. Each image was optimized for social media and website use, reinforcing the brand’s humanized, approachable presence.
Website SEO
Location-specific keyword work and content improvements across the site, so each of the 11 restaurants has pages that can rank for the searches happening near it rather than competing with its own franchise siblings.
Google Business SEO
Before our work, someone a mile from a La Rosa Chicken & Grill who typed “lunch near me” would not see the brand at all. Each restaurant now ranks consistently in the top five within a 10-mile radius of its location, so customers can find any of them online — which drives both orders and franchise inquiries.
Graphics & Collateral
Graphics across the digital platforms, refined so the brand looks consistent and professional wherever a customer meets it online.
Brand Guidelines
Brand colors, messaging and graphics aligned into one set of rules — which is what keeps a franchise recognizable across every location rather than drifting into 11 slightly different restaurants.
Website Design & Development
The fully redesigned website now showcases all 11 locations, making it simple for customers to order, find information, and explore franchise opportunities. Mobile-optimized and visually appealing, the new site reflects the vibrant energy of the brand, provides clear navigation, and delivers a user-friendly experience for all audiences.
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Social Media Management
We created an organic social media strategy to humanize La Rosa Chicken & Grill’s brand across all platforms. By posting custom content that highlighted the people, food, and culture of each location, we increased engagement and online presence, making the brand approachable and relatable. With consistent posting and a focus on quality, La Rosa’s social media now connects with both local customers and franchise prospects.