Social Media Strategy / Social
Influencer & Creator Partnerships
Creator partnerships sourced, briefed, and measured — with the rights to reuse what they make.
Start a ProjectOverview
The right creator reaches an audience that already trusts them, which is something no ad account can buy directly. The wrong one costs you a fee and produces a post their followers scroll past. The difference is almost never follower count — it's whether their audience overlaps yours and whether the content is any good.
We source and vet the partners, write the brief, handle the agreement, and — the part most brands forget — secure usage rights so the best-performing post can be run as a paid ad afterwards. That reuse is frequently worth more than the organic reach it was bought for.
What We Do
The work itself.
Vetted on audience, not followers
We look at who actually watches, where they are, and how engaged they are before anyone is approached.
Usage rights secured
Negotiated up front, so a post that performs can be put behind paid spend instead of expiring.
Briefed properly
Enough direction to protect the brand, enough freedom that it doesn't read as an advert.
Measured against the fee
Reach, engagement, and where possible tracked traffic and sales, set against what the partnership cost.
In Practice
What it looks like.
Frequently Asked
Do micro-creators work better than large accounts?
Usually, for local businesses. A creator with a few thousand genuinely local followers will often out-convert a national account many times the size, and costs a fraction as much.
Can we just gift product instead of paying?
Sometimes — it depends on the creator and how desirable the product is. Gifting tends to buy goodwill and a post; a fee buys a deliverable, a deadline, and usage rights.
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