La Rosa Chicken & Grill
La Rosa Chicken & Grill, a beloved New Jersey and New York franchise since 1994, lacked an effective digital presence despite its long-standing success. MediaScher helped humanize their brand online through a fully redesigned website, mobile optimization, and a comprehensive social media strategy, ensuring all locations are now visible, engaging, and easy to find.
the challenge
Despite over 25 years of success and 11 thriving locations, La Rosa Chicken & Grill had an outdated website and minimal social media activity. Their online presence was nearly non-existent, with little to no custom content, inconsistent posting, and no reach on key platforms like Instagram, Facebook, or TikTok. Potential customers and franchise prospects struggled to discover the brand digitally, limiting growth opportunities.
SOCIAL MEDIA MANAGEMENT
We created an organic social media strategy to humanize La Rosa Chicken & Grill’s brand across all platforms. By posting custom content that highlighted the people, food, and culture of each location, we increased engagement and online presence, making the brand approachable and relatable. With consistent posting and a focus on quality, La Rosa’s social media now connects with both local customers and franchise prospects.
+4,314%
Accounts Reached (90 Days)
+157%
Profile Visits (90 Days)
+4,704%
Total Views (90 Days)
Video production
Video content showcased each restaurant’s menu items, staff, and atmosphere, bringing the La Rosa experience to life online. By capturing authentic moments from each location, we helped tell the franchise’s story in a humanized way, encouraging social engagement and foot traffic.
Photography
SEO
Before our work, all 11 locations ranked poorly in local search results. If someone was even a mile away from a La Rosa Chicken & Grill restaurant and typed in “lunch near me,” the brand wouldn’t appear. Through targeted SEO strategies, location-specific keyword optimization, and content improvements, each restaurant now ranks consistently in the top five within a 10-mile radius of each location. Customers can easily find any location online, driving more orders and franchise inquiries.
Organic Views (90 Days)
Organic Website Clicks (90 Days)
Organic Calls (90 Days)
Brand Identity
& Graphic Design
We refined and strengthened La Rosa Chicken & Grill’s visual identity across digital platforms. By aligning brand colors, messaging, and graphics, we ensured a cohesive and recognizable presence that resonates across all franchise locations, making the brand consistent and professional online.
Paid advertising
see the
Results
Website Design &
Development
The fully redesigned website now showcases all 11 locations, making it simple for customers to order, find information, and explore franchise opportunities. Mobile-optimized and visually appealing, the new site reflects the vibrant energy of the brand, provides clear navigation, and delivers a user-friendly experience for all audiences.
