Mule Barn Tavern
Sandy Hook, New Jersey's hidden gem, Mule Barn Tavern is an inviting tavern and event space with stunning beach views. Through an organic social media strategy, professional photography and video, and a full digital overhaul led by MediaScher, we helped boost visibility, engagement, and foot traffic.
the challenge
Mule Barn Tavern faced limited visibility due to its remote Sandy Hook, New Jersey location. Despite offering a unique beachside experience, the business was losing potential customers to more accessible nearby restaurants. Its outdated website, minimal SEO presence, and inconsistent social media failed to showcase the full brand experience, limiting foot traffic and engagement.
SOCIAL MEDIA MANAGEMENT
We implemented a fully organic social media strategy emphasizing authentic, engaging content that showcased Mule Barn Tavern’s staff, food, and the lively atmosphere. By creating content that resonated with both local patrons and visitors, the tavern reached a broader audience, with about 35% of reach going to new followers, helping drive more visits and online engagement. This approach also increased interactions with the website and location clicks, demonstrating measurable impact.
+256%
Accounts Reached (90 Days)
+162%
Profile Visits (90 Days)
+477%
Total Views (90 Days)
Video production
Our video content highlighted the food, drinks, staff, and vibrant environment, capturing the essence of the Jersey Shore experience. By showing the tavern’s outdoor patio, beach views, and lively events, the videos created an authentic and relatable portrayal that encouraged both new and returning visitors to experience the tavern in person.
Photography
SEO
Prior to our team's work, Mule Barn Tavern ranked poorly in local search results on Google and other search engines due to its remote location. Through targeted Google SEO strategies and optimized website keyword content, the tavern now consistently ranks in the top three for relevant searches, increasing visibility and attracting customers from neighboring towns like Highlands, Long Branch, Rumson, and Eatontown.
+160% (107K)
Organic Views (90 Days)
3,920
Organic Website Clicks (90 Days)
1,758
Organic Calls (90 Days)
Brand Identity
& Graphic Design
We refined Mule Barn Tavern’s brand identity by developing a comprehensive style guide, brand book, and expanded color palette. The updated design clarified the brand’s voice, messaging, and visual consistency across all channels, ensuring the tavern presents a polished and cohesive image to its audience.
Paid advertising
see the
Results
Website Design &
Development
The old website lacked detail, SEO optimization, and an accurate representation of the tavern’s offerings. MediaScher redesigned the website to highlight the food, staff, space, and event services, while creating an engaging, visually appealing experience. The updated website improved user experience, boosted reservations, and reflected the authentic brand personality of Mule Barn Tavern.
