PetCenter

PetCenter has been a trusted pet-care destination in New Jersey, and after four years of partnership we helped elevate their social media from modest beginnings to more than 35 million organic views. With a fresh digital voice and location-specific content strategy, they became the most engaging store in a franchise system of around 70+ U.S. Petland locations.

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the challenge

When we began our relationship in 2021, with a follower base of roughly 1,000 — PetCenter was operating during a time when retail markets were under pressure and needed to stand out in a crowded franchise environment. Corporate content was templated and generic across the franchise, making it difficult for the Old Bridge, NJ location to rise above the noise. PetCenter wanted to humanize its brand, create authentic, localized content, and establish a digital presence that reflected its unique store culture and service offering.

The Solutions

Content Creation

Social Media Strategy

SOCIAL MEDIA MANAGEMENT

Over our 4+ year partnership, we’ve garnered over 35 million organic views, transforming PetCenter’s social media presence from a modest following into the franchise’s top-performing account. By moving away from cookie-cutter corporate content, we built a localized strategy rooted in authenticity and community. From behind-the-scenes puppy introductions to customer-pet interactions, every post was designed to connect emotionally and build trust — resulting in unmatched engagement and a vibrant online community across the entire franchise network.

+1,720%

Accounts Reached (90 Days)

+818%

Profile Visits (90 Days)

+2,213

Total Views (90 Days)

Video production

We produced engaging video content that captured the full range of PetCenter’s customer experience — from playful pups and curious reptiles to welcoming staff and loyal pet owners. Our videos combined educational pet-care segments with candid store moments, designed to be high-impact, high-share content across Instagram, TikTok and Facebook — strengthening brand trust and visibility.

Photography

We delivered high-end, brand-aligned photography for PetCenter, covering dogs, cats, reptiles, fish, birds, and small pets. This included store interiors, lifestyle shots, staff portraits, and weekly puppy photos to showcase new arrivals online and in marketing materials. Our visual library also supports social content, events, and franchise collateral, helping PetCenter present a professional, modern image and engage customers with personable, polished imagery.

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SEO

(Search Engine Optimization)

Organic Views (90 Days)

Organic Website Clicks (90 Days)

Organic Calls (90 Days)

Brand Identity
& Graphic Design

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Paid advertising

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Results

LOREM
LOREM
LOREM

Website Design &
Development

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