Brand Identity / Brand & Design
Brand Guidelines
The rulebook that keeps your brand consistent once more than one person is using it.
Start a ProjectOverview
A logo is not a brand system. The moment a second person starts making things — a staff member posting, a printer setting a menu, a supplier putting your mark on packaging — consistency depends entirely on whether the rules were ever written down. Most of the time they weren't, and the brand quietly drifts.
We document it: logo usage and the things never to do to it, the exact color values for screen and print, the type hierarchy, photography direction, and how the brand should sound in writing. It's the difference between a brand that holds together for years and one that has to be rebuilt every time the marketing lead changes.
What We Do
The work itself.
Logo usage and misuse
Clear space, minimum sizes, approved variants, and the specific things that must never be done to the mark.
Color for screen and print
Exact values in every space, so what leaves the printer matches what's on the site.
Type hierarchy
Which face, which weight, at what size, for what job — the thing that makes layouts feel considered.
Voice and photography direction
How the brand writes and what its imagery looks like, so those drift no further than the visuals do.
In Practice
What it looks like.
Frequently Asked
We're a small team — is this overkill?
It's most valuable precisely when the team is small and growing, because it's the point at which people who weren't in the original conversations start making things on your behalf.
Can you write guidelines for a brand you didn't design?
Yes, and it's common. We audit what already exists, resolve the inconsistencies that have crept in, and document the version worth keeping.