Email & SMS Marketing / Retention
SMS Marketing
The channel that actually gets read — used sparingly, and only when it earns it.
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Text messages get read within minutes, which makes SMS the most powerful and the most easily abused channel available. Used well it's a last table tonight, a reminder that stops a no-show, an order that's ready. Used badly it's the reason someone stops doing business with you.
We treat it as low-frequency and high-value. Explicit consent, easy opt-out, and a deliberately small number of sends — every one of which has a reason to exist. The compliance side is not optional and we handle it properly.
What We Do
The work itself.
Time-sensitive only
Reserved for messages where minutes matter, which is what keeps the list intact.
Compliant opt-in
Explicit consent, clear terms, and one-word opt-out — the legal exposure here is real.
Reminders that pay for themselves
For anything appointment-based, no-show reduction alone usually covers the channel.
Paired with email
Email for the story, SMS for the deadline. Sending both the same thing wastes one of them.
In Practice
What it looks like.
Frequently Asked
Won't this annoy people?
It will if you over-send, which is why we cap frequency deliberately. A list that receives four useful texts a year stays subscribed; one that gets four a week does not.
Can we text our existing customer list?
Only those who gave consent to be texted specifically. Having someone's number from a booking is not the same as permission to market to it, and the penalties for getting this wrong are significant.